Digital Disruption, E-Commerce And Developing Markets Key For OTC Spin-Out Success

10 Nov 2022

Building digital capabilities to ward off tech disruption from outside industry, making the most of the e-pharmacy boom, and living up to ESG commitments by investing in developing markets are all ways OTC spin-out companies can make the most of their new found independence, according to IQVIA Consumer Health.

The girl frees the butterfly from the jar, golden blue moment Concept of freedom — • Source: Shutterstock

Market entry by entrepreneurial tech firms, a growing online retail segment and white space in low- and middle-income countries are top priorities for OTC spin-out companies, argues IQVIA Consumer Health in a new blog.

Companies like Haleon are now in a unique position to “chart their own destiny” as standalone self-care firms and seize...