Digital Disruption, E-Commerce And Developing Markets Key For OTC Spin-Out Success

Market entry by entrepreneurial tech firms, a growing online retail segment and white space in low- and middle-income countries are top priorities for OTC spin-out companies, argues IQVIA Consumer Health in a new blog.

Companies like Haleon are now in a unique position to “chart their own destiny” as standalone self-care firms and seize the opportunities presented by a growing global consumer health market,...