Coppertone Sunscreen 'Pure & Simple'? Class Action Plaintiff Begs To Differ

Beiersdorf, Inc. fraudulently markets Coppertone sunscreen as “Pure & Simple” when in reality the majority of the product’s ingredients are heavily mixed and processed, according to a putative class action filed on 27 November in Illinois federal court.

Plaintiff Mark Ballotti says he paid more for Coppertone Pure & Simple SPF 50 Mineral Lotion than he would have, or would not have purchased the product at all, had...