German OTC Marketing News: Cognitive Health Launches From Bayer, P&G And Hevert

Mental health is the focus of three OTC launches in Germany: melatonin-based Lunalaif sleep aids from Bayer Vital; a basket of probiotic-vitamin combinations from P&G; and a VMS product aimed at digital professionals from Hevert. 

Bayer Vital is adding to its Laif line of mental health herbal remedies with a melatonin-based brand, Lunalaif.

Consisting of three distinct products – Lunalaif Gute Schlaf (trans: “Good Sleep”) Combo, Hot Drink and Combo Depot – the range is designed to help consumers with different needs

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