One of the oldest US dietary supplement providers, now owned by global food and nutrition giant Nestlé SA, is the target of the Federal Trade Commission’s first use of a regulation against “review hijacking.”
US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business
FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.
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