Prestige Consumer Not Thirsty For Bringing International Sales Leader Hydralyte To US

Expanding Hydralyte sales to US sports beverage market might seem a likely target for PCH. But firm doesn’t plan to bring its Hydralyte products to the US, where a smaller company owns and markets the brand.

Hydralyte hydration powders mixes and ready-to-drink beverages are marketed outside the US by Prestige Consumer Healthcare. • Source: Shutterstock

Prestige Consumer Healthcare Inc. reported company-record revenues of $1.13bn for its latest fiscal year, in no small part due to its Hydralyte hydration line leading nearly 30% sales growth in its international markets.

Expanding sales of its Hydralyte line to the rapidly growing sports beverage market in the US might seem a likely target for PCH

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