US FTC’s Final ‘Endorsement Guides’ Launch New Era In Online #Ad Regulation

The FTC’s final revised Guides Concerning the Use of Endorsements and Testimonials in Advertising address online practices that have grown increasingly prevalent and problematic since the commission last updated the guidelines in 2009. The FTC tackles deceptive product reviews and advises advertisers and endorsers to make social media disclosures “unavoidable,” among other changes.