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Assuring International Manufacturers Are Trusted Partners Made More Crucial For US Brand Owners

 
• By Malcolm Spicer

Supreme Court finds presumption against extraterritorial reach of US laws, saying Congress never “affirmatively and unmistakably instructed” Lanham Act provisions apply to foreign conduct. Contracting with manufacturers abroad is potential pitfall for protecting trademarks, along with licensing brands to foreign marketers.

• Source: Shutterstock

A recent US Supreme Court decision should steer marketers across branded product sectors, including consumer health and beauty products, to make sure their agreements with manufacturers, distributors and other businesses in other countries will prevent infringing their trademarks.

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