Double-digit growth by sales value of probiotics and women’s health supplements for menopause is driving a slow but steady expansion of the UK’s vitamins, minerals and supplements market, according to the latest data from market intelligence firm Kantar.
While VMS growth is slower than the healthcare category in general, which grew by sales value at an impressive rate of 10% in the 52 weeks to 3 September 2023, Kantar’s latest data indicates that UK consumers are still
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