Prestige Consumer Healthcare Inc. doesn’t hesitate to innovate in its marketing and extending its product lines but changing its strategy in response to large pharma firms spinning out their consumer health businesses isn’t in its plans.
Prestige Consumer Focused On ‘Smaller Categories’ As Larger Firms Change Industry Landscape
Larger consumer health firms are “looking to move-the-needle opportunities, which are big brands, big categories, different regions than we compete in as part of their business objective,” says CEO Ron Lombardi as PCH reports revenues down slightly from year-ago period at $286.3m.
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