The Federal Trade Commission will move from discussing its expectations about consumer product reviews it published seven months ago in a final guidance to precise explanations of when and where it will deem reviews fake in a final rule likely coming by the end of 2024.
FTC Might Need More Illumination On Proposed Rule For Online Consumer Product Reviews
BBB National Programs found FTC’s proposed Trade Regulation Rule on the Use of Consumer Reviews and Testimonials largely effective with some certainty on whether product reviews or customer testimonials are violations of its false advertising standards. But it =expects some clarifications may come in final rule.
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