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Ordinary Marketing Or Consumer Trap? Talking ‘Dark Patterns’ With Attorney Lauren Aronson

 
• By Ryan Nelson

Whether called “dark patterns,” “shady” online marketing practices, or simply deception on the internet, the issue has taken on high importance at the US Federal Trade Commission and is being tackled by new laws in a growing number of states. Amin Talati Wasserman partner Lauren Aronson discusses in this interview with HBW Insight.

Companies are under growing pressure at US state and federal regulatory levels to avoid “dark patterns” in their digital marketing, though that may be easier said than done.

The Federal Trade Commission defines dark patterns as design practices that trick or manipulate users into making choices they would not

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