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Herbalife's Rising Digital Platform Floats All Boats Other Than Marketing To GLP-1 Patients

 
• By Malcolm Spicer

Direct seller reports Q1 sales up 1% to $1.3bn but net sales off 17.1% from year-ago period to $24.3m. Its distributor ranks jumped so far in 2024, particularly in China, where changes were made in the past year including new company leadership.

• Source: Shutterstock

Herbalife Ltd. diagnoses long-term sales growth from its online platform providing distributors with more network-building tools but tempers expectations for marketing a healthy nutrition and lifestyle program to consumers prescribed GLP-1 drugs for weight loss.

The wellness, nutrition and weight loss product direct seller reports first-quarter sales up 1%, or 2.4% excluding foreign exchange, to $1.3bn although net income was off 17.1% from the year-ago period to $24.3m (see table for details)

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