Key to any successful brand growth strategy is making your products stand out on the retail shelf. This is particularly the case in busy OTC categories like pain, or cough and cold, and within a current post-pandemic business environment marked by slow market growth.
Create ‘Meaningful Differences’ To Make OTC Brands Stand Out, Ceuta Advises
Relevance, distinctiveness and credibility all matter when it comes to positioning OTC brands to grow within a crowded shelf and sluggish market, argue IQVIA Consumer Health and Ceuta Group in a recent webinar.
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