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AESGP Publishes Guidance For EU Companies Advertising Self-Care Products Online

 
• By David Ridley

When it comes to online consumer health product advertising, complying with regulations, ensuring that content is factually correct and being transparent are some of the key principles that companies should adhere to, recommends AESGP in a recently published position paper. 

• Source: Shutterstock

The Association of the European Self-Care Industry has set out several principles that it thinks OTC medicines, food supplements and self-care medical devices manufacturers should follow when advertising their products online.

Complying with relevant laws, regulations and industry standards, ensuring that content is factual and scientifically supported and being transparent are some of the recommendations that the association makes in a

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