How Getting ‘Crazy Creative’ Is Accelerating Sanofi Consumer Healthcare's Growth

As it considers what route to take to independence, Sanofi's Consumer Healthcare business – recently rebranded as Opella – has been changing its approach to marketing, according to chief growth officer Alberto Hernandez. In this exclusive interview, Hernandez explains how “Crazy Elevating Creativity” is delivering real results for Sanofi's top OTC brands.