1. HBW Insight
  2. >>Wellness
  3. >>Business
  4. >>Marketing & Advertising

Bayer Offers US Consumers Precision Wellness With ‘One A Day’ App And Test Combo

 
• By David Ridley

Bayer Consumer Health continues to invest in “precision health” with a wellness companion app and biological age test supporting its US dietary supplement brand One A Day, which together it hopes will offer consumers an “Age Factor ecosystem” tailored to their specific needs. 

• Source: Shutterstock

Consumers in the US can now buy a healthy aging dietary supplement supported by a wellness companion app and biological age test thanks to a launch from Bayer Consumer Health.

The first “holistic offering” from its Precision Health business unit, Bayer is marketing the product – which combines the firm’s...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Marketing & Advertising

UK’s ProBiotix Health Launches Menopause And Post-Menopause Supplements

 
• By David Ridley

YourBiotixMH and YourBiotixPMH “offer unique multi-positioning functionality, targeting not only cardiovascular health but also addressing key health risks associated with menopause and post-menopause, including mood imbalances, psychological challenges and bone loss,” according to ProBiotix Health.

Get To Know: Healthy Aging Specialist Prime Fifty

 
• By David Ridley

Established by Max Gowland in 2013, Prime Fifty was founded to address the specific nutritional needs of the over 50s.

Haleon Adds High Strength Vitamin D To UK Centrum Multivitamin Line

 
• By David Ridley

Centrum Vitamin D Boost combines a wide range of daily vitamins with a 30-microgram dose of vitamin D, delivering six times more of the micronutrient than the firm’s Centrum Advance.

EU Green Claims Directive: Commission Says It ‘Has Not Withdrawn’ From Negotiations

 
• By David Ridley

What's going on with the EU Green Claims Directive? HBW Insight speaks to the European Commission, Parliament and Council to find out why trilogue negotiations seem to have stalled.

More from Business

DSM-Firmenich Sees Innovation Opportunities For Dietary Supplements

 
• By Tom Gallen

The global ingredients supplier has recently launched microbiome-focused products to expand its supplements offering and has more innovations in the pipeline.

Church & Dwight’s Options For Vitamin Brands: Divest, Find Partner, Shrink Business

 
• By Malcolm Spicer

Divesting C&D’s vitamin business, says CEO Richard Dierker, is “probably the cleanest option” as brands remain a drag on earnings after second quarter.

Haleon Adds High Strength Vitamin D To UK Centrum Multivitamin Line

 
• By David Ridley

Centrum Vitamin D Boost combines a wide range of daily vitamins with a 30-microgram dose of vitamin D, delivering six times more of the micronutrient than the firm’s Centrum Advance.