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Bayer Offers US Consumers Precision Wellness With ‘One A Day’ App And Test Combo

 
• By David Ridley

Bayer Consumer Health continues to invest in “precision health” with a wellness companion app and biological age test supporting its US dietary supplement brand One A Day, which together it hopes will offer consumers an “Age Factor ecosystem” tailored to their specific needs. 

• Source: Shutterstock

Consumers in the US can now buy a healthy aging dietary supplement supported by a wellness companion app and biological age test thanks to a launch from Bayer Consumer Health.

The first “holistic offering” from its Precision Health business unit, Bayer is marketing the product – which combines the firm’s...

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