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Church & Dwight Launching Sugar-Free Vitafusion, Looks To AI As Sweet Spot For All Growth

P&G’s AI Investment Produces ‘Great Idea Generator’ Platform

 
• By Malcolm Spicer

AI prowess “will not be a competitive advantage long-term. It's going to be table stakes. But there are people who are going to get there sooner and they will have an advantage for a while,” says C&D CEO Matthew Farrell. P&G’s investment in AI, meanwhile, produced its “Great Idea Generator proprietary platform.”

(Source: Shutterstock)

Sugar is on the decline in Church & Dwight Co. Inc.’s vitamin products while increased use of artificial intelligence is the sweet spot for the success of the firm and its competitors, says C&D’s longtime chief executive as he approaches leaving the post.

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