Increased Demand Spurs Innovation In Europe’s OTC Sexual Health Market

Increased openness about sexual health and wellness, Rx-to-OTC switches and NPD at leading companies, and easy access to products online are driving the growth of Europe's sexual health market, according to Euromonitor International.

Increasing demand for sexual health and wellness products is driving innovation in Europe (Shutterstock)

Increasing demand for sexual health and wellness products is driving innovation in the European consumer health market, according to Euromonitor International.

“In recent years, the conversation around sexual wellness or sexual health has become more open and mainstream in Europe,” explained senior analyst Magda Starula

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