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Asia Pacific Expected To Account For Half Of Global Probiotics Sales This Year

 
• By David Ridley

Interest in probiotics in APAC is expected to continue to grow driven in part by the “K-food” (Korean food) wave, Euromonitor International reports.

Asia Pacific region is a major consumer of probiotics • Source: Shutterstock

Asia Pacific is expected account for nearly half (44%) of the global volume of probiotic cultures sold as food ingredients in 2024, according to Euromonitor International.

“Asia Pacific represents a bright spot for innovation opportunities in probiotics, given its maturity in packaged food applications compared to the rest of the world,” commented

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