Bodybuilding.com approaches the end of its 25th year in business with plans to relaunch using a multi-year strategy to regain market share in health, fitness and wellness product sales.
Consumer Health Market Business: ‘BBCOM,’ Hello Cake, Actylis/Pharm-Rx, 5 Star Franchises, More
Bodybuilding.com reintroduces itself as ‘BBCOM’ with new plans; Flashlight Capital bids to buy Korea tobacco giant’s ginseng business; Hello Cake acquires Trigg Laboratories to be vertically integrated; Actylis expands into supplements, OTCs with Pharm-Rx; Helaina adds $45M funding, launches ingredient sales; ophthalmic drug firm Scope adds Eyevitamins supplements; 5 Star Nutrition’s franchising to expand.
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