Clinique’s Scientific Language Misleads Consumers – Suit

Consumer lawsuit seeking class-action certification faults the Estee Lauder Companies for scientific language in its Clinique marketing that implies FDA approval, and for performance claims that can’t be true or they’d render the product a drug. Plaintiff’s lawyer says anti-aging marketers are “pushing the envelope.”

A pending class-action suit against Estee Lauder Companies, Inc. alleges the marketer jazzes up its advertising for Clinique products with scientific references to mislead consumers into thinking products are approved by FDA and can deliver benefits on par with drugs.

“Estee has made and continues to make deceptive, false, or misleading claims and promises to consumers about the efficacy of...

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