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Aveeno Faces Class Actions Over “Naturals” Claims

 
• By Eileen Francis

Johnson & Johnson’s Aveeno brand is the focus of two pending class-action suits filed in Connecticut and New York that call into question claims for the brand’s Natural Protection sunscreens and Active Naturals personal-care line, respectively. Both complaints allege the brand liberally uses the term “natural” for its products when they contain a number of synthetic ingredients.

Johnson & Johnson's Aveeno brand is the target of two pending class-action lawsuits in separate states – one citing its Natural Protection sunscreens and the other its Active Naturals personal-care formulas – both alleging the misleading use of “natural” claims.

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