FTC Prioritizes Health Claims, Disclosures Enforcement In Coming Year

In a presentation at the National Advertising Division Annual Conference, FTC Chairwoman Edith Ramirez discussed the commission’s priorities for the year ahead. Health claims and inadequate disclosures top the list following related settlements with advertisers in 2013 and the agency’s Operation Full Disclosure initiative.

Deceptive health claims and improper disclosures are areas in which the FTC will focus its monitoring and enforcement efforts in the coming year, according to the commission’s top official.

“[FTC] will work to ensure that health claims are backed by real and rigorous evidence, especially when those claims relate to serious health conditions,” Chairwoman Edith Ramirez said during her keynote presentation Sept. 29

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