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J&J Pits 5% Minoxidil Rogaine For Women Against ‘Cosmetic, Quick Fixes’

 
• By Eileen Francis

Firm’s McNeil-PPC subsidiary has patent exclusivity for Women’s Rogaine with the higher concentration of minoxidil through February 2017, tightening its grip on a market that cosmetics firms have struggled to penetrate effectively in the United States. According to a brand consultant and dermatologist, the new Rogaine offering actually helps regrow hair rather than merely “masking” the issue.

Women with thinning hair now have over-the-counter access to a higher-powered Rogaine formula in the U.S., where regulatory restrictions afford few OTC drug, let alone cosmetic, treatment options.

Johnson & Johnson subsidiary McNeil-PPC Inc

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• By Malcolm Spicer

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• By Malcolm Spicer

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Unilever Anti-Dandruff Range Responds To ‘Explosive’ Category Growth In China

 
• By Eileen Francis

British company Unilever PLC expands its Clear anti-dandruff collection with a five-product range that targets scalp concerns including oiliness, dandruff and sensitivity.