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Will Cosmeceutical Pioneer Turn Its Wagons Around? FDA Warns Strivectin

 
• By Ryan Nelson

FDA cites Strivectin’s Potent Wrinkle Reducing Treatment and TL Advanced Tightening Neck Cream as unapproved drugs based on claims touting elastin-stimulating effects, skin-firming action and other structure/function benefits. Widely credited as a pioneer that helped create the cosmeceutical category, Strivectin has been warning-free since 2005 when FDA came down on its “Better than Botox?” positioning.

Strivectin blazed an early trail in the cosmeceutical frontier with its results-driven skin-care platform, but claims for at least two of its offerings identify the products as unapproved drugs, according to an FDA warning letter.

Posted to FDA’s website March 9, the

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