With many cosmetic companies choosing to phase out use of traditional preservatives due to pressure from retailers and NGOs, formulators are resorting to alternatives that may not be as effective, among other drawbacks. Cosmetic chemist, author and blogger Perry Romanowski questioned the trend in an interview with "The Rose Sheet," suggesting that while standing by traditional preservatives can be bad for PR in the short term, most consumers' purchasing decisions tend not to be affected.
Traditional preservatives remain safe options for fulfilling a critical role in cosmetics, and despite rampant NGO scaremongering, sales suggest that most consumers still prioritize other factors before the types of preservatives products contain, cosmetic chemist, author and blogger Perry Romanowski says.
According to the founder of the Beauty Brains website and Chemists Corner blog, research into current bestselling products shows that...