Avon Counting On 'Beauty For A Purpose' To Inspire Reps, Consumers

Global campaign underscoring Avon's role in female empowerment, including paid media, social networking and a newly created website, should strengthen the company's bond with fans and sales reps while introducing the brand to a new generation of women, CEO Sheri McCoy said during the firm's second-quarter earnings call. Sales dragged again in a challenging macroeconomic climate, but income soared and the firm's North America business was profitable, reflecting effective cost-cutting measures.