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Honest Co.'s Sunscreen Failure Triggers 'Natural' Discussion, FDA Criticism

 
• By Ryan Nelson

An SPF 30 sunscreen lotion marketed by The Honest Company, co-founded by actress Jessica Alba, does not protect against sunburns, according to mass consumer complaints registered online. Firm says the "all-natural," zinc oxide-based product is compliant with FDA regulations, but its formulation may deviate from industry practice following a reformulation effort that lowered the active-ingredient content.

The Honest Company faces a spate of consumer reports linking its SPF 30 broad-spectrum sunscreen lotion to serious sunburns and generating widespread media coverage that could challenge public perceptions about "natural" care and draw new attention to FDA's sunscreen oversight activities.

Media reports began picking up on the trend in late July, zeroing in on complaints from outraged consumers who have...

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