The Honest Company deceptively labels and markets personal-care items and other products as natural and effective when in reality they contain synthetic ingredients and do not perform as promised, according to a consumer suit alleging that "Honest isn't."
Honest Company Sued For Duplicitous Natural, Sunscreen-Efficacy Claims
A consumer suit filed in California district court builds on recent Honest sunscreen controversy and growing criticism aimed at the "non-toxic" family brand, calling the company out for use of synthetic chemicals in its purported natural offerings, as well as efficacy claims for its sunscreen that failed to protect users. The plaintiff seeks class certification and damages of at least $5 million, as well as a "corrective" ad campaign.
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