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Revlon Targets Prestige Channel, Fragrance Growth With Elizabeth Arden Buy

 
• By Jamie Hammon

Firm’s $870m acquisition of Elizabeth Arden is seen as “highly complementary,” bringing prestige skin care and scalable fragrance licenses to its existing business focused on mass and salon beauty and hair care. The deal also offers synergies and cost-reduction opportunities for both companies, which have struggled in recent years to rejuvenate their businesses.

With its acquisition of Elizabeth Arden, Inc., Revlon, Inc. aims to bring resources to the firm’s licensed fragrance brands that have been under-supported to date and build on its prestige skin-care business, while capitalizing on an estimated $140m in multiyear synergies and cost reductions.

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• By Eileen Francis

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L’Oréal Sells ‘Pioneering’ Carol’s Daughter Hair Brand After 20-Year Ownership

 
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Hungary’s Egis Picks Up Skin-Care Portfolio From Teva

 
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• By Eileen Francis

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More from Business

‘Ulta Beauty In Target’ Paused As Partners Evaluate Work, Improve Upon Efficiencies – New CEO

 
• By Eileen Francis

The expansion of Ulta Beauty in Target stores are paused for now as Ulta Beauty Inc. and Target Corp. “lean into” the 610 stores already established and consider how to drive efficiencies and leverage learnings, says new President and CEO Kecia Steelman.

Reducing Complexity Helps Weleda Break Sales Record

 
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• By Eileen Francis

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