Unilever PLC crashes the $3bn US men’s shave market with its acquisition of Dollar Shave Club, which has expanded since its 2012 launch into grooming categories including shower products, skin and hair care. If the Anglo-Dutch multinational is gearing up for a “multi-category and multi-country assault on the personal-care space,” it should be prepared for a P&G retaliation, Jefferies analysts say.
Unilever PLC puts Dollar Shave Club’s subscription razors between itself and emerging online brands vying for its men’s grooming share, acquiring the Los Angeles-based upstart for a rumored $1bn in cash.
Announced July 20, the deal is being seen as a savvy move in a changing marketplace that potentially justifies the steep reported purchase price, which values
Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.
Beiersdorf AG hit some initial bumps with a repositioning of its business in China, but the firm is optimistic about the rollout of Thiamidol Skin Care In 2026.
Revlon Group Holdings LLC announces Dana Medema, formerly VP and head of Personal Health in North America for Philips, will serve as president, North America. Separately, Shiseido Company, Ltd. reports Ron Gee has resigned as Americas Region CEO and will be replaced on an interim basis by Alberto Noe.
