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L’Oreal ‘Surfing’ Makeup Wave To Projected Strong Finish For FY 2016

Acquired brands NYX and Urban Decay are leading growth in L’Oreal’s makeup business, up 15% for the year to date. Strong demand for color cosmetics in the mass and luxury channels drove the firm’s Q3 sales, surpassing analyst expectations, if not L’Oreal’s.

“Maximization of makeup” has been central to L’Oreal S.A.’s strategy for fiscal 2016, and the firm’s newer brands in particular have answered the call, with NYX and Urban Decay cited as third-quarter standouts.

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