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Coty Acquires Peer-To-Peer Social-Selling Platform Younique For $600M

Younique takes the more traditional direct-sales model in which independent reps sell beauty products to family, friends and acquaintances via home parties – and perhaps recruit a few attendees for their down lines in the process – and moves it to the social media sphere. Coty is acquiring a 60% stake in the business, with plans for global expansion.

Coty, Inc. aims to expand Younique’s product offering and geographical reach, enabling more consumers around the world to sell the latter’s products via social media, under a deal announced Jan. 10.

The New York-based beauty firm will acquire a 60% stake in Younique for roughly $600m, leaving the

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