NPA, Retailers Tackle Accountability: Health & Wellness Industry News Roundup

12 Jan 2017

NPA, retailers tackle farm-to-shelf accountability; Probiotic best practices from CRN, IPA; Born Wild to incubate food, beverage brands; and more news in brief.

The Natural Products Association and major dietary supplement, natural food and mass merchandise retailers tackle the growing challenge of state officials and other authorities alleging that vitamins and supplements are adulterated with the Supplement Safety and Compliance Initiative. NPA on Jan. 11 said the SSCI, with national health and wellness retailers [GNC Holdings Inc.] and [Vitamin Shoppe Inc.], discount retail giant Walmart and leading natural products chain Whole Foods Market, targets reducing "supplement safety risks, recalls and harms by delivering equivalence and convergence between effective supplement safety management system.

The initiative, which also targets creating global supplement harmonization through standard benchmarking, focuses on the entire product life cycle and welcomes all certifying bodies to participate

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