Coty Announces Plans For CoverGirl, Max Factor Reboots

Coty’s Consumer business continues to drag, but planned relaunches later this year of CoverGirl and Max Factor are expected to provide a much-needed boost, CEO Camillo Pane says. The brands are among those that spent 2016 in limbo as Coty and P&G completed their massive merger deal.

Coty, Inc. aims to relaunch CoverGirl and Max Factor in the back half of 2017, among other planned efforts to jumpstart long-neglected Procter & Gamble Co. pickups and spur its struggling Consumer division.

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