Honest Company Taps Ex-Clorox Exec, Natural Brand Builder For CEO

New Honest CEO Nick Vlahos oversaw international expansion of Burt’s Bees and was global manager of Green Works during his tenure at Clorox. He’ll helm an Honest Company that was beset by legal and PR challenges in 2016 but nevertheless saw its sales top $300m as it pivots from direct-to-consumer to an omni-channel strategy.