Coppertone Innovates With Texture, Launching ‘Whipped’ Sunscreens

Despite passage of the US Sunscreen Innovation Act in late 2015 – which was intended to help speed the approval process for new UV filters – sunscreen formulators’ active ingredient palette has not expanded. Bayer brand Coppertone has the same filters at its disposal, but is innovating in other directions.

Bayer AG’s Coppertone unit focuses on product texture with the launch of new Whipped sunscreens, expected to promote consumer usage and be a win with moms.

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