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FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations

 
• By Ryan Nelson

Disclosures from social-media influencers about brand relationships are likely not sufficient if they’re buried in posts below the “more” button that consumers on mobile devices often do not click. FTC offers that rule of thumb and more in a barrage of “reminder” letters and related communications issued April 19.

CHIANG MAI, THAILAND - May 14,2016: A man holds Apple iPhone with Instagram application on the screen. Instagram is a photo-sharing app for smartphones.

Concerns about inadequate social-media disclosures led the Federal Trade Commission to issue more than 90 letters to celebrities, athletes and other Instagram influencers – as well as the marketers of products they endorse – in an initiative announced April 19, or what the agency dubbed “Word to the Wise Wednesday.”

According to FTC, Instagram and other social-media platforms have provided new avenues for companies to promote products, particularly through

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NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend

 
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