FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations

Disclosures from social-media influencers about brand relationships are likely not sufficient if they’re buried in posts below the “more” button that consumers on mobile devices often do not click. FTC offers that rule of thumb and more in a barrage of “reminder” letters and related communications issued April 19.

CHIANG MAI, THAILAND - May 14,2016: A man holds Apple iPhone with Instagram application on the screen. Instagram is a photo-sharing app for smartphones.

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