Social Media Platforms Step Up To Guide Influencer Disclosures

 
• By Jamie Hammon

Instagram, Facebook and YouTube are taking greater initiative in regulating how influencers disclose material connections with brands and marketers. Their updated tools and policies have the potential to provide improved clarity for consumers, easier compliance for influencers, better metrics for marketers and a more streamlined landscape for FTC oversight.

Sponsor concept with hand pressing a button on blurred abstract background

More from Marketing & Advertising

More from Business