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Social Media Platforms Step Up To Guide Influencer Disclosures

 
• By Jamie Hammon

Instagram, Facebook and YouTube are taking greater initiative in regulating how influencers disclose material connections with brands and marketers. Their updated tools and policies have the potential to provide improved clarity for consumers, easier compliance for influencers, better metrics for marketers and a more streamlined landscape for FTC oversight.

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Updated tools and policies from leading social-media platforms are helping to differentiate unsponsored influencer posts from paid promotional content, developments likely welcomed by the Federal Trade Commission.

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