'For Sale' Signs In Consumer Health Sector As Firms Sharpen Pharma Focus

Freeing up spending for their Rx businesses prompt Merck KGAA to look at selling its division marketing Nasivin OTC nasal sprays, Omnibionta probiotic vitamins and other brands, and Pfizer to shop its consumer business with Advil analgesics, Centrum multivitamins and other OTC and dietary supplement brands.

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Major pharmaceutical firms' consumer health business sales growth in the latest quarter was put on the back burner among indicators for each one's outlook as the potential for some of the businesses changing owners fuels growing speculation.

Merck KGAAignited the discussion in September with its announcement that it is looking at selling its division marketing Nasivin OTC saline nasal sprays, Omnibionta probiotic vitamins and other brands, and Pfizer Inc

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