In recent years, an almost surefire formula for plaintiff paydays has been to identify a personal-care company with deep pockets that's making 100% natural claims, comb through their ingredient lists to find one or more synthetic ingredients and sue them on a proposed class action basis for false advertising.
'Natural' Plaintiffs Pivot From Mainstream Money To Category Pioneers
Mainstream personal-care brands using "all natural" claims have been the favored targets of plaintiff attorneys seeking settlement payouts, but now category pioneers including California Baby and Kiss My Face are under attack for softer "natural" claims – and they may be more inclined to defend their natural status, according to California-based attorney Angela Diesch.
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