Feminine Cleanser Marketing Never Without Challenges; Now The Category Has FDA’s Attention

FDA is investigating use of certain ingredients in feminine cleansing and hygiene products, according to its fiscal 2019 budget justification. The agency’s work could draw unfavorable attention to a category that already comes under fire regularly for alleged body shaming and disproportionate ill effects on women of color, among other accusations.

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If marketing cosmetics for feminine care weren’t challenging enough in an increasingly hostile, politically charged climate, it now appears that FDA is taking a renewed interest in feminine hygiene products.

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