Johnson & Johnson's strategy for growing consumer business sales in 2018 include, among 150 product launches globally, entering the premium baby care segment with Petite Planet and extending the Listerine mouthwash line with a sensitivity formulation considered a medical device.
“As we broaden the scope of our innovation model, we continue to look at in terms of what we’re doing globally, both as big companies and small start-ups, first building breakthrough innovation and at the same time implementing fast-cycle, locally relevant innovation,” J&J Chief Technology Officer Josh Ghaim
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