A L’Oreal First: H1 Asia Pacific Sales Equal North America Take

The France-based beauty giant is stepping up its advertising and promotional investments to target younger consumers in the region – particularly Chinese millennials increasingly receptive to luxury products – confident that growth rates won’t be leveling off any time soon.

China flag with arrow graph going up showing strong economy and shares rise. Profit and success. Isolated vector illustration.

L'Oreal SA’s Asia Pacific business reached €3.5bn ($4.10bn) in the first half of fiscal 2018, climbing 22% from the prior-year period and matching sales posted in North America.

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