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Target Cruises Past Hypoallergenic Cosmetic Suit, But Other Defendants On Rockier Road

 
• By Ryan Nelson

The plaintiff in a proposed class action against Target Corporation for alleged “hypoallergenic” cosmetic fraud neglected to venture a definition for the term and focused to a distracting extent on claims ultimately found to be non-actionable puffery – e.g., “gentle.” Other hypoallergic suits pending around the US are built on sturdier ground and likely will be harder to dismiss.

Gavel

It took Target Corporation less than six months to fend off a false-advertising class action challenging its use of “hypoallergenic” claims, but that could be a hard act to follow as similar suits stack up against personal-care marketers across the US.

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