Established cosmetics players are well aware of the growing threat posed by direct-to-consumer startups, but the investment community increasingly is taking notice as well.
VC Funding For US Beauty Companies At Record High Already In 2018
Venture capitalists are racing to get a piece of emerging direct-to-consumer beauty and personal-care businesses, investing $812m in such companies in 2018 so far, according to data compiled by software-as-a-service firm Pitchbook.
