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P&G Grooming Quits Counting Blades, Innovates In New Directions While Battling DTC Disruptors

 
• By Ryan Nelson

In the six years since Dollar Shave Club’s viral video and pioneering business model upended the men’s razor market, P&G’s grooming business has been scrambling to reestablish itself and win back market share. The division’s first-quarter results suggest that its fresh innovation approach, updated messaging and direct-to-consumer investments are paying off, though significant competitive challenges remain.

Business development idea and developing industry success through creative invention as a light bulb evolving to a gear shape as a 3D illustration.

Procter & Gamble Co.is making marked progress in its Grooming business turnaround, but global division President Gary Coombe cautioned investors Nov. 8 that “it’s just the start” on a road that is likely to have continued bumps ahead.

“We're growing sales, we're winning share and we are creating value in the category,” he said during P&G’s Investor Day presentation in Cincinnati, pointing to the division’s 4% organic

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Coty’s Next Phase Of ‘All-In To Win’ Strategy Should Generate $130M Savings

 
• By Eileen Francis

Coty’s ‘All-in to Win’ program enters the next phase, which sets aggressive savings over the next two years in part by simplifying and scaling its operating model, in addition to boosting its innovation impact.

Cosmetic Industry Deals: ELC/Biotech Partnership Will Further Lauder’s Skin Longevity Push; L’Oréal Cuts Ribbon On $160M US Innovation Center

 
• By Eileen Francis

Estee Lauder Companies collaborates with Serpin Pharma to explore anti-inflammatory innovation and skin longevity, while L’Oréal Group celebrates the grand opening of North America Research & Innovation Center with ribbon cutting event.

Unilever CEO’s Sudden Departure Has Investment Community Speculating

 
• By Eileen Francis

British consumer goods firm Unilever PLC announces it will replace CEO Hein Schumacher with CFO and Executive Director Fernando Fernandez 1 March.

Coty Establishes ‘Competitive Moat’ For Prestige Fragrance Against Upstarts, ‘Dupes’ – CEO

 
• By Eileen Francis

Coty Inc.’s ‘competitive moat’ against upstarts and ‘dupe” competition is a five-step strategy that includes investing in master perfumers over external suppliers and the use of ‘rare, exclusive’ ingredients in scents.

More from Business

Coty’s Next Phase Of ‘All-In To Win’ Strategy Should Generate $130M Savings

 
• By Eileen Francis

Coty’s ‘All-in to Win’ program enters the next phase, which sets aggressive savings over the next two years in part by simplifying and scaling its operating model, in addition to boosting its innovation impact.

P&G: Innovation, Pricing ‘Short-Term Levers’ For Tariffs Adding Up To $1.5Bn In Costs Annually

 
• By Eileen Francis

The Procter & Gamble Company is working to mitigate the impact of tariffs, which will add up to $1.5bn in costs annually. The firm has lowered its fiscal 2025 outlook.

NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.