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OTC Homeopathy Group Revises Label Disclaimers In Light Of FTC Scrutiny

 
• By Eileen Francis

American Association of Homeopathic Pharmacists says its new recommended disclaimer for product labels – saying claims are not based on accepted medical evidence – is supported by research showing the language is clear to consumers. 

The US homeopathic drug manufacturers association is encouraging members to add a revised optional disclaimer to product labels, packaging and marketing materials that it says increases transparency by stating explicitly that claims are not supported by accepted medical evidence.

The language has already been adopted by the largest firms in the space, Similasan Corp., Standard Homeopathic Co., which markets...

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Green Guides Update, FTC Enforcement In ‘Deregulatory’ Environment – BBB National Programs’ Engle During IBA Conference

 
• By Eileen Francis

The FTC’s Green Guides proposed update was expected by the end of the Biden Administration and there’s no indication it will be unveiled soon, says Mary Engle, BBB National Programs Exec VP, Policy. She also discussed the importance of industry self-regulation of artificial intelligence.

‘Made In The USA’ Claims May Be Popular In Time Of Tariffs, But Mistakes Are Costly – NAD

 
• By Eileen Francis

The National Advertising Division expects cases involving ‘Made in the USA’ claims to increase given US tariffs, says NAD VP Phyllis Marcus. The topic was also addressed by BBB National Programs’ Mary Engle during IBA’s Cosmetics Convergence Virtual Spring Conference 14-15 May.

NAD Refers Men’s Hair Color Brand To FTC For Non-Compliance With Fast-Track SWIFT Decision

 
• By Eileen Francis

Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.

NAD Under New Head Marcus Targets ‘AI Washing,’ Ads For Children

 
• By Eileen Francis

The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.

More from Business

ELC Veteran Returns To Lead Makeup, While C&D, Charlotte Tilbury Strike Promo Deals; Beauty Roundup

 
• By Eileen Francis

Lisa Sequino returns to Estee Lauder to lead the strategic direction and global growth of its makeup brands. Church & Dwight has signed up two-time Olympic Gymnast Jordan Chiles as an ambassador for its Hero Cosmetics skincare brand. Plus more beauty news in brief.

TikTok Shop More Popular For Beauty Than Online Sephora, Shein – Survey

 
• By Eileen Francis

Social platforms like TikTok Shop have “completely reshaped product discovery, creating a new shopping paradigm” for beauty and taking share from traditional beauty retailers, according to retail brand experience agency ChangeUp, Inc.

US Consumer Health, Beauty Sectors: Expecting Tariff Policy Changes, Buckling Up For The Ride

 
• By Malcolm Spicer

As firms in OTC drug, dietary supplement and personal care/beauty sectors reported results for January-March period after Trump announced reciprocal tariffs, they buckled up for more changes in the president’s thinking likely to affect consumer spending as well as their costs.