Prestige Brands Holdings Inc.highlights its Monistat vaginal yeast treatment campaign targeting Millennials among the growing research-driven support behind its major brands coming from a boost in advertising and promotions.
Prestige Brands Invests $111m To Boost Advertising From Market Research
Prestige Brands supports leading brands including Monistat and Dramamine with promotional campaigns stemming from research into consumer preferences, says sales and marketing head Timothy Connors. With $111m ad spend, it aims to become a “preeminent marketing and sales” firm.
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The Washington State Department of Ecology will try to work with companies that violate the Toxic Free Cosmetics Act, rather than reflexively imposing the $5,000-per-violation fine for first-time offenders, says the law’s implementation planner. She noted financial assistance is available for small businesses, as well as incentives for companies adopting measures “beyond compliance.”
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