Consumer Health New Products Roundup: Rite-Aid Skin Care, Elysium’s Basis, Totally Hemp Beverages

Rite-Aid launches skin care line; Basis is fundamental launch for Elysium; first run of drinks for Totally Hemp; StrongGirl line reaches stores; and protein pancake from SDC.

Rite-Aid Corp. launches store brand sun care products in its Receutics Active Skin Repair line, the Camp Hill, Pa.-based retailer said Feb. 16. Debuting in more than 200 New Jersey- and Seattle-area Rite Aid stores, the 10-SKU line includes sun care and other categories. The SPF 40 contains UVA/UVB protection via “powerful antioxidants,” the firm says. Formulas also include Acne Clearing products; Therapeutic Relief for “medical conditions like eczema” and to provide relief from medication side effects; and Anti-Aging for wrinkles and dark spots. Products in the line retail from between $9.99 and $49.99.

[Elysium Health LLC] targets metabolic repair and optimization with its Basis dietary supplements. The New York firm said Feb. 3...

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